20th anniversary Edition
Hardback (16 Dec 2000)
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This edition has commentary from the authors to show why 'positioning' products in the mind of the consumer is still the most effective strategy in business, and includes examples of campaigns that did or did not follow this theory.
| ISBN: | 9780071359160 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw Hill |
| Pub date: | 16 Dec 2000 |
| Edition: | 20th anniversary Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 246 |
| Weight: | 570g |
| Height: | 212mm |
| Width: | 195mm |
| Spine width: | 26mm |
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Paperback
Published 18 Jun 2020
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