Publisher's Synopsis
Discusses why customers defect, how to keep a customer for life, and how to develop a marketing database.
Customer Relationship Management
Paperback (01 Mar 2011)
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Includes delivery to the United States
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Book information
| ISBN: | 9780071263801 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Mar 2011 |
| Language: | English |
| Weight: | -1g |
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