Paperback (21 Jan 1993)
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Presents a new approach to selling - "evangelism", which aims to change passive customers into zealous advocates by converting them to your product. Drawing on his experience at Apple computers, Kawasaki shows how any sales person can turn his product into a cause and his customers into converts.
| ISBN: | 9780060922122 |
| Publisher: | HarperBusiness,U.S. |
| Imprint: | HarperBusiness,U.S. |
| Pub date: | 21 Jan 1993 |
| Language: | English |
| Number of pages: | 224 |
| Weight: | -1g |
| Height: | 235mm |
| Width: | 147mm |
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Paperback
Published 18 Jun 2020
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