Publisher's Synopsis
This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.
Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications
6th Edition
Book (02 Jul 2002)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780030352713 |
| Publisher: | Thomson South-Western |
| Imprint: | Thomson South-Western |
| Pub date: | 02 Jul 2002 |
| Edition: | 6th Edition |
| DEWEY: | 658.82 |
| DEWEY edition: | 21 |
| Number of pages: | 650 |
| Weight: | 1633g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 32mm |
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