Publisher's Synopsis
Based on the author's educational experience and sales experience, this book prepares students to sell anything in a competitive environment, while retaining an ethical perspective. This text covers the selling situation from start to finish, focusing on the principles and techniques that will help students succeed as sales professionals. It includes coverage of such topics as superior communication skills, marketing knowledge, sales smarts and technology in selling. In addition, the book emphasizes the rule of sales people as problem solvers and communicators of ideas and information.
