Publisher's Synopsis
This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics - functional, social, mental and spiritual.
4-D Branding Cracking the Corporate Code of the Network Economy
Hardback (14 Dec 2000)
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Book information
| ISBN: | 9780273653684 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 14 Dec 2000 |
| DEWEY: | 658.827 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 183 |
| Weight: | 532g |
| Height: | 244mm |
| Width: | 157mm |
| Spine width: | 20mm |
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