Publisher's Synopsis
Advice is offered on how to choose an agency and plan an advertising campaign and case studies illustrate errors that are frequently made.
27 Most Common Mistakes in Advertising
New Edition
Paperback (31 Jan 1982)
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Includes delivery to the United States
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Book information
| ISBN: | 9780814475546 |
| Publisher: | Amacom |
| Imprint: | Amacom |
| Pub date: | 31 Jan 1982 |
| Edition: | New Edition |
| Language: | English |
| Number of pages: | 176 |
| Weight: | 272g |
| Height: | 228mm |
| Width: | 152mm |
| Spine width: | 12mm |
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