ISE Essentials of Strategic Management: The Quest for Competitive Advantage

ISE Essentials of Strategic Management: The Quest for Competitive Advantage

7th edition

Paperback (06 Apr 2020)

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Publisher's Synopsis

Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly-linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.

Book information

ISBN: 9781260575668
Publisher: McGraw-Hill Education
Imprint: McGraw Hill
Pub date:
Edition: 7th edition
Language: English
Weight: 710g
Height: 202mm
Width: 253mm
Spine width: 16mm