Your Attention, Please

Your Attention, Please How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer

Paperback (15 Nov 2006)

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Publisher's Synopsis

'Your Attention Please' is the strategy guide for writing to the reluctant reader. It shows beleaguered communicators who the new audience is, how to reach them and how they must write differently, or risk losing mindshare or marketshare.

Book information

ISBN: 9781593376871
Publisher: Adams Business
Imprint: Adams Business
Pub date:
DEWEY: 659.1
DEWEY edition: 22
Language: English
Number of pages: 224
Weight: 263g
Height: 191mm
Width: 140mm
Spine width: 16mm