YouTubers How YouTube Shook Up TV and Created a New Generation of Stars

Hardback (02 May 2019) | English

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Two billion people now watch YouTube, yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?

More than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom - while getting the facts on brand deals, burnout and authenticity.

This is an ideal guide for anyone in universities, media or marketing who needs to understand YouTube professionally, and of course those who want to make it as a YouTuber.

Book information

ISBN: 9781912454211
Publisher: Canbury Press Ltd
Imprint: Canbury Press
Pub date:
DEWEY: 302.3028567
DEWEY edition: 23
Language: English
Sales rank: 31073
Number of pages: 349
Weight: 594g
Height: 162mm
Width: 243mm
Spine width: 34mm