Publisher's Synopsis
This book contains a brainstorming game for groups or classrooms. The game was designed by a professor of entrepreneurship, who has taught the subject for more than a decade in the USA, Europe, and Asia. The game involves combining current and future social trends to stimulate the identification of interesting valuable venture ideas. Over a hundred trends are included in this booklet in bite-sized paragraphs. While the book can be used fruitfully by most audiences, it is designed especially for those who have some familiarity with different business models (i.e. industry professionals and business school students). The 2015 edition is designed for the Korean market, but can be useful in most regional contexts.
