Publisher's Synopsis
This is a book that will provide everything an entrepreneur needs to start and run a small business. It was written based on working with over 1000 different small businesses while a counselor at SCORE (Service Corps of Retired Executives). It is a revised edition from the original which was released in 2012. The revision is about a 75% change from the original, including significant new information is almost every chapter. The following will provide the table of contents for the book:
Table of Contents
Should you be an entrepreneur
The key ingredient to entrepreneurial success
The business plan
Key business strategies
Brand identification
Researching your business and market
The wheel of small business marketing
The target audience
Positioning
Financial statements
Financing a small business Legal Structure of your business
Legal requiremenets when starting a business
Pricing
The elevator speech
The marketing Stool
Sales
Developing a trifold brochure
Social Media
Promotion for small business
Key insights into more effective advertising
Networking
Public Relations
Brief advertising and promotion legal advice
Managing day-to-day financial operations
The Website and URL
Heman Resorces
Business insurance
Summary-The keys to success in a small business
INDEX
