Publisher's Synopsis
"This book does for self–employment what What Color Is Your Parachute? does for job hunters. Highly recommended." ––Larry Steward, Director, Entrepreneurial Resource Network.
Have you dreamed of the freedom and financial success of working for yourself? This easy–to–read guide is your detailed road map to solo success, whether you′re a self–employed newcomer or a seasoned pro. It′s packed with nuts–and–bolts information, money–saving tips, and invaluable insight, not only on getting your one–person enterprise off the ground, but on making it––and keeping it––a success. This newly revised and expanded edition includes the latest on technology and the Internet, a host of hot, new solo business ideas, and a thoroughly updated resource section that shows you how to:
∗ Choose the solo business perfect for you
∗ Draft a sound business plan
∗ Get money for your business
∗ Develop cost–effective marketing
∗ Hire associates and employees on your own terms
∗ Join forces with other independents
∗ Manage bookkeeping, taxes, and insurance
∗ Design your business so it stays fresh, exciting, and profitable.
Covering all the bases, this is an indispensable resource you′ll refer to again and again as you begin––or further––your solo venture.
