Publisher's Synopsis
Learn breakthrough concepts and access practical tools and methodologies that will ensure you turn your innovations into thriving new businesses or lines of business and that are instrumental in deploying any organic growth strategy and in creating a culture of innovation and corporate entrepreneurship. You've heard how established companies such as IBM, Virgin, Boeing, Google, Apple, 3M, McKinsey, and Dupont monetize innovations by successfully launching and scaling up new businesses. What separates these corporate entrepreneurs from the many that fail at intrapreneurship despite favorable market conditions? How can you ensure the profitable launch of your new business? The answers lie in understanding what happens inside the startup as it struggles to coexist with its parent company and fend off corporate interference long enough to succeed in the marketplace. Whether you have adopted the lean startup methodology, a staged-gate innovation process, agile software development methods, or other means of encouraging innovation and accelerating customer adoption, to succeed at intrapreneurship you must tackle the 12 labors identified in this book. In Winning at Intrapreneurship you will accompany the intrapreneur as he or she works within the corporation to prepare for the launch of a new business venture and actively engage in change management activities to gain the support necessary to grow the new business. You will be introduced to innovative intrapreneurial concepts that will ensure you successfully bring innovations to the market. Some of the concepts covered include defining and aligning expectations, leveraging corporate force multipliers, developing a market awareness warning system, avoiding corporate descent into failure, and facing your own corporation's lines of defence. Filled with real examples from the business world, the book provides a solid framework and practical solutions the reader can implement immediately.
