Publisher's Synopsis
80% of all change programmes fail. This new book tells you why - and how the other 20% succeed. - - Change is risk, yet most organizations today face radical change in order to survive. Markets expand and contract, technology revolutionizes whole industries, companies merge, are taken over, go public, or go back to being private. - - Michael Ward has heard the same comments, and seen the same reasons for success or failure in a wide variety of companies, and reflects this experience in the fictitious case studies that form the core of this provocative book. Each follows the same pattern of short narrative, discussion, key points, and concluding principles. Painfully realistic, all managers will wince as they read scenarios that are all too familiar. This is not a book of theory. It is rooted in real experience which will significantly increase the chance of your change programme succeeding.
