What's in a Name? Advertising and the Concept of Brands
Hardback (04 Sep 1986)
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Includes delivery to the United States
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Book information
| ISBN: | 9780566026799 |
| Publisher: | Gower Publishing Limited |
| Imprint: | Gower Publishing Limited |
| Pub date: | 04 Sep 1986 |
| Language: | English |
| Number of pages: | 320 |
| Weight: | 700g |
| Height: | 240mm |
| Width: | 160mm |
