Publisher's Synopsis
In today's digital world, websites have become essential tools for connecting with customers, selling products and extending a company's brand. But many small business owners and free agents don't have the budget to hire a Web designer or the know-how to go it alone. This guide aims to make it possible for professionals with no design experience to create websites customized to their company's unique needs, both easily and inexpensively. This step-by-step guide goes beyond the nuts and bolts of Web design to provide the actual templates and tools for creating an outstanding site.;The first part of the book guides the reader through the entire process, from setting goals to planning, designing and testing the site. Features and sidebars help answer critical questions along the way, such as what kind of site, how much interactivity and what type of technology works best for a specific business. The second half of the book deconstructs 25 finished projects and provides user-friendly templates for getting sites up and running quickly. Whether readers want to create a simple, two-colour home page or a flashy creative e-commerce site, this foolproof guide can help anyone create an effective business website right from their home computer.
