Publisher's Synopsis
The vegan marketing bible you've been waiting for. Billions of dollars are being invested into the vegan and plant-based industries, but who's going to come out on top? Marketing touches almost every aspect of business: messaging, distribution, customer service, sales, and public perception. How do you know what marketing strategies or tactics work? What media or social media outlets are important, and when? And how much should you budget? Using case studies and examples from today's vegan industry leaders, this vegan marketing book will teach you: ⦁ Marketing secrets of vegan and plant-based businesses around the world ⦁ How on- and off-line tactics contribute to a cohesive strategy ⦁ Topical issues that few marketing books are talking about From reviewing the basics to defining the marketing terms you've seen but perhaps haven't implemented, Vegan Marketing Success Stories covers your bases in marketing vegan businesses-all without requiring a million-dollar marketing budget. Learn what vegan brands did to weather the pandemic, and some that transitioned to become vegan. The vegan industry is on the rise, and Vegan Marketing Success Stories is equal parts inspirational, cautionary tale, and the practical manual you'll need to succeed today.
