Publisher's Synopsis
Korean edition of [Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption] by Thales S. Teixeira. Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge. Korean edition translated by Kim In Soo.
