Turning to Business for Support

Turning to Business for Support How to Increase Gift Support from Businesses and Corporations - Successful Fundraising

Paperback (09 Jul 2013)

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Publisher's Synopsis

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations broaden their support from businesses and corporations. It features:

  • How to get a business solicitation program up and running
  • Advice for securing first-time gifts from businesses
  • Techniques to forge relationships with businesses
  • Creative examples for approaching and soliciting businesses or corporations
  • Ways to secure sponsorships as viable options for support
  • How to recognize and steward business donors

 Important topics covered include:

  • In-kind gifts
  • Presentations
  • First-time donors
  • Researching private companies
  • Guest expert programs
  • Publicity
  • Vendor events
  • Online sponsorships
  • Business advisory councils
  • Donor incentives
  • Approaching entrepreneurs
  • Grant proposals
  • Stewardship practices
  • Corporate gift policies
  • Accountability
  • Strategic partnerships

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Book information

ISBN: 9781118692189
Publisher: Wiley
Imprint: Jossey-Bass
Pub date:
DEWEY: 658.15224
DEWEY edition: 23
Language: English
Number of pages: 46
Weight: 142g
Height: 279mm
Width: 216mm
Spine width: 3mm