eBook (06 Jul 2012)
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Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
| ISBN: | 9780230391253 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 06 Jul 2012 |
| DEWEY: | 658.812 |
| DEWEY edition: | 23 |
| Language: | English |
| Weight: | -1g |
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