Publisher's Synopsis
"Wow! Every once in a while you find a book that is asit up in your chair, take notes, tell your friends, change your lifebreakthrough. This is that book. No kidding, you can trust me." — Seth Godin , author of Tribes "Business success today is as much about therelationships you cultivate with consumers as it is about yourproducts or services; for us at GM, the power is in combining the relationship with customers with truly exciting, brilliantly designed, and superblyexecuted vehicles. Chris and Julien have written an excellent primer on how to navigate this new environment, and how to earn the trust of thecommunities upon whom we increasingly depend." — Fritz Henderson , CEO, General Motors "This book gives marketers permission to be human. In fact,it goes as far as suggesting it might be a benefit. Get it, read it, share it!" — John Jantsch , author of Duct Tape Marketing "The foundation of all great marketing—online or offline—is trust.This book explains how to gain people′s trust and turn it into apowerful force. Brogan and Smith are hardworking guys whoknow how to use the Web′s tools to build business." — Guy Kawasaki , cofounder, Alltop.com and author of Reality Check
