Publisher's Synopsis
The Fight for Competitive Advantage
featuring Tom Peters and Richard Scase
This programme is like nothing else you will have heard before!
The London Business Forum, known for it's innovative events, brought
together two of the world's top management gurus to go head to head in a
boxing ring.
Tom Peters shot to fame in the 80's with his book 'In Search of
Excellence', and has rapidly become the world's most respected
management guru.
Professor Richard Scase advises governments and corporations on strategy
and change. He is a personal adviser to the British Prime Minister, and
the British Chancellor. He is the acknowledged expert on what the
social, economic and global changes of the next ten years will mean for
organisations.
In each round, each guru is given 20 minutes to speak on a particular
business topic, the bell rings and the facts and ideas start flying.
This programme is packed with value for anyone leading a business in the
21st century.
