Publisher's Synopsis
Whether you are a one-person business or you run a large company, staying competitive in your business environment is essential for the health of your company. Maintaining your competitiveness may be the most important task you undertake -- regularly and often! If you are complacent, if you assume, if you think you know your customers, if you think that you know your competitors, and if you think you are smarter than anyone else, you need to step back and consider matters much more carefully and thoughtfully. It is very difficult to be objective and it is even harder to admit that you may not know the answers to many questions. In this easy-to-use book, which is full of helpful tips you can use immediately, you will learn everything you need to know not only about staying competitive, but also about how to use your existing resources and your knowledge of the competition and the market to grow your business in a planned manner that will assure your continuing success. The book will show you there are many aspects of staying competitive beyond the obvious. You will learn that staying competitive involves a synergy of external and internal factors.
