China Goes West : Everything You Need to Know About Chinese Companies Going Global

China Goes West : Everything You Need to Know About Chinese Companies Going Global

2014

Hardback (14 Apr 2014)

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Publisher's Synopsis

Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

Book information

ISBN: 9781137293923
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 2014
DEWEY: 338.8895101821
DEWEY edition: 23
Language: English
Number of pages: 190
Weight: 404g
Height: 224mm
Width: 146mm
Spine width: 19mm