Publisher's Synopsis
There are many excellent books about the technical aspects of web performance on the market, but until now there's been no clear source that outlines the bottom-line benefit of delivering a faster user experience to your audience.
Whether you're an executive looking for a straightforward, data-driven understanding of the ROI of investing in performance, or a developer or engineer trying to create a business case that you can present to a non-technical audience, Time Is Money provides a 360-degree view of the impact that web performance has on your business every day.
Many people in the web performance community are highly technical professionals who are challenged with presenting the business value of performance to executives and managers in a clear, compelling way. As a result, there's been a communication wall between technical and non-technical people within organizations. This book will help overcome that hurdle.
