Publisher's Synopsis
If you work in or are interested in business - you simply cannot afford to ignore this book
Web 2.0 has already been with us for five years, allowing interaction and collaboration on an unprecedented scale. The predicted third generation of the web, Web 3.0, does not yet exist, but is not far off.
Many traditional businesses are still playing catch up and even the most progressive has barely reached Business 2.5. For those who wish to flourish or even survive, it’s time to get a move on.
This superb book captures for the very first time a number of dramatic, fundamental changes to how businesses work. Many of the old rules simply don't apply any more, the environment has changed. Success tomorrow will depend on new business models and methods.
Some of these phenomena have been documented elsewhere, others not. Certainly, there is no other collection like this anywhere in the world, mapping out quite how much has changed, and what the implications are for business planning, strategy, and decision-making.
In this easy-to-read, ground-breaking book, experienced business and marketing expert Kevin Duncan reveals how businesses can succeed in the digital economy. Ignore it at your peril.
