Publisher's Synopsis
English is a vast, evolving language, with double the vocabulary of French and three times that of German. No wonder it's open to mistake and misuse. But now there's an Irish book to demystify the written word for the time-pressed professional. This Business of Writing shows how to use English in work and study, with confidence, error-free. More than a style guide and a list of dos and don'ts, this uniquely Irish text is the go-to resource for how to write essays, articles, academic papers, speeches, presentations, reports and summaries. It's an Irish reference and writing companion for the 21st Century that will appeal to accountants, business executives, journalists and students at all levels. Peppered with examples and advice, This Business of Writing is the first of its kind in Irish publishing. Over six sections, its experienced authors advise you on: the concept of language; the written worlds of study and work; online research and writing; English usage, grammar and punctuation; using Irish in contemporary text; and they provide a comprehensive miscellany of abbreviations, currencies, conversions, charts and country groupings. Terry Prone and Kieran Lyons take on the arguments of writing and settle them once and for all. So if you found Eats, Shoots and Leaves too woolly and preachy, if you don't fancy the challenge or heft of the Chicago Manual, yet you want to communicate with clarity and purpose. This Business of Writing is a light, authoritative and witty read that manages to blend critical thinking with the use of the comma. Terry Prone is Ireland's best-known business trainer and media commentator. The author of 20 books, she is a director of Carr Communications, the international public relations consultancy. She has served on a number of public service boards including the Arts Council and the Independent Radio and Television Commission. She is a weekly columnist for The Irish Examiner. Kieran Lyons was a lawyer by training with 15 years' experience in financial service and legal publishing. He was director of publishing of the Institute of Chartered Accountants in Ireland. Kieran passed away in March 2008.
