Publisher's Synopsis
Push past resistance to discover and own new business territories.
Think Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects today's pressures with tomorrow's realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon.
Think Like a Futurist explores such questions as: Where will new markets emerge over the next 5-10-25 years? What will be the big issues of the day? How will lifestyle, social mores, and policy adapt? And what role do we play in that future?
- Offers a clear framework for thinking like a futurist, and direction for how to integrate it in high-pressure corporate environments
- Explains how the social, economic, and environmental crises of our time spring from just four constant and predictable forces
- Reveals the three dramatic disruptions on the horizon that should be a part of every strategic conversation
- Written by Cecily Sommers, the founder and president of The Push Institute, a nonprofit think tank that tracks significant global trends and their implications for business, government, and non-profit
Filled with tools and models for a new world, this book should be required reading for strategists and innovators across disciplines.
