Publisher's Synopsis
Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters and partners. THE ZOMBIE BUSINESS CURE gets to the heart of many communication problems: identity. A lack of focus on identity negatively affects your bottom line and can damage your reputation. The best organisations are simply more like humans and less like zombies. Humans realise the importance of having a strong sense of self, maintaining a consistent message and communicating effectively to build relationships. THE ZOMBIE BUSINESS CURE will help you: · Realise identity is the foundation for success. · Discover identity problems that commonly lead to communication failures. · Prevent zombie-like behaviour by tackling the five most common zombie traits. · Approach new communication efforts in a more mindful way. You'll learn from actual case studies and, also, gain practical tips and exercises that will help your business. THE ZOMBIE BUSINESS CURE is the antidote for lifeless communication that repels customers. By using the principles in this book, you'll attract the right audiences and increase your success.
