Publisher's Synopsis
The inside scoop for when you want more than the official line! There has been an explosion of small business start–ups in the past decade, but only a few have gone on to lasting growth and profits. What are the secrets of starting a small business? To begin, you need to evaluate your interests and goals, conduct market research, develop a business plan, and create a marketing program that brings in revenue. Yet in order to make your small business successful, you also need the confidence and insider information that can boost you to the top. You need the inside scoop. The Unofficial Guide to Starting a Small Business is designed to give would–be entrepreneurs like you a fool–proof appraisal of what works and what doesn'tthe smart moves and the bad ones. This authoritative, comprehensive work gives you all the information you need, with unbiased recommendations that are not influenced by any company, product, or organization. This book, like every Unofficial Guide, is intensively inspected by The Unofficial Panel of Experts, a team of top business professionals who ensure that you are getting the most up–to–date insider information available and are being told exactly what "the Official establishment" doesn't want you to know. With their help, you can get started in record timefiling the necessary paperwork, identifying potential customers, and developing financial targetsand begin your transition from employee to business owner by the end of the book. Vital Information that other sources can't or won't reveal. Proven Strategies for marketing and managing your business successfully. Insider Secrets from successful entrepreneurs, business owners, and consultants. Money–Saving Techniques that keep ;your expenses down and your profits up. Time–Saving Tips that help you make progress quickly with proven business tactics. The Latest Trends on what's hot and what's not in businesses to start or to buy. Handy Checklists and Charts that make start–up tasks virtually stress–free. Valuable Sidebars that offer you advice to get you started on the right foot. visit us on–line at www.idgbooks.com
