Publisher's Synopsis
The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.
Table of contents:
Section I Starting the Process
The Successful Business
Getting Your Plan Started
Making Your Plan Compelling
Section II Business Plan Components The Executive Summary
Company Description
Industry Analysis & Trends
Target Markets
Competition
Strategic Position & Risk Assessment
Marketing Plan & Sales Strategy
Operations
Technology Plan
Management & Organisation
Community Involvement & Social Responsibility
Development, Milestones & Exit Plan
The Financials
The Plan's Appendix
Section III Putting the Plan to Work
Preparing, Presenting & Sending Out Your Plan
Looking for Money
Using Your Plan for Classes & Competitions
Internal Planning for Existing Businesses & Corporations
Time Saving Tips
Section IV Special Considerations
Considerations for Internet, "e-businesses"
Considerations for Retailers
Considerations for Manufacturers
Considerations for Service Businesses
Section V Reference
Outline of a Business Plan
Business Terms Glossary
Funding Sources
Research Sources Entrepreneur's Sources
