Publisher's Synopsis
This text presents in-depth analyses of new customer behaviour and reveals how profoundly the Internet has transformed customers' demands. It advises businesses on how to create successful online customer relationships.
The Soul of the New Consumer The Attitudes, Behaviours, and Preferences of E-Customers
Hardback (21 Feb 2001)
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Includes delivery to the United States
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Book information
| ISBN: | 9781874111528 |
| Publisher: | Windsor |
| Imprint: | Windsor |
| Pub date: | 21 Feb 2001 |
| DEWEY: | 658.8343 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 307 |
| Weight: | -1g |
| Height: | 227mm |
| Width: | 151mm |
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