Publisher's Synopsis
Why does only one out of ten new ventures become a success? How do successful entrepreneurs better their chances?
Successful entrepreneurs are aware of the intense emotions that inevitably come with the risks of building a new enterprise. They don't see their emotions as signs of weakness, but as valuable signals for bad situations. They do not overuse these intense signals, but decide and act smartly instead. The Smart Way convincingly shows that any entrepreneur is prone to overusing emotions, and offers methods and best practices to prevent and resolve this. It combines insights from leading scholars with real-life cases and hands-on information. Erik-Jan van der Linden is an entrepreneur, active investor, and author. The Smart Way is a rich book that offers his broad experience to entrepreneurs that want their venture to become a real success.
