The Quintessence of Strategic Management

The Quintessence of Strategic Management What You Really Need to Know to Survive in Business

2010 edition

Paperback (10 Oct 2014)

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Publisher's Synopsis

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

Book information

ISBN: 9783642422386
Publisher: Springer Berlin Heidelberg
Imprint: Springer
Pub date:
Edition: 2010 edition
Language: English
Number of pages: 133
Weight: 164g
Height: 203mm
Width: 127mm
Spine width: 9mm