Publisher's Synopsis
This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure.
Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience.
The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.
