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The Practice of Market and Social Research

The Practice of Market and Social Research An Introduction

Paperback (06 Nov 2002)

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Publisher's Synopsis

This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.

Book information

ISBN: 9780273655060
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
DEWEY: 658.83
DEWEY edition: 21
Number of pages: 390
Weight: 684g
Height: 234mm
Width: 173mm
Spine width: 21mm