Publisher's Synopsis
The text covers the core topics taught in America's top MBA programs. It provides concentrated seminars on everything from accounting to marketing to quantitative techniques, taught by a team assembled from the nation's business schools, including;Harvard, Wharton, Columbia, Stanford and MIT. Designed to be the virtual equivalent of the first year in a leading MBA program, this book covers managing people, quantitative tools, managerial economics, accounting, financial management, human resource management, marketing management, information technology, operations and production management and strategic management.
