Publisher's Synopsis
From a dream team of business leadership experts-including INSEAD professors and mega-bestselling author Ram Charan-this Power Pack helps transform any business in our unprecedented times of change
Advanced technologies, upstart entrants, demographic shifts, new world orders, and a global pandemic have put many businesses out of business. CEOs and managers can spin their wheels trying to figure out what works and what doesn't-or they can take the "phoenix" approach.
Based on reams of research into effective leadership during times of disruption and crisis, The Phoenix Encounter Method provides a radical new leadership strategic thinking approach to transform business as we know it. Then, the companion to this breakthrough work, The Phoenix Encounter Method: Implementation Guide walks readers through the process steps of executing this leadership method throughout their organization in a practical, hands-on way.
This power pack makes both books available to corporate leaders, academics, consultants and executive trainers at a discounted price. The main book asks business leaders to imagine burning their business to the ground, throwing themselves into a "firestorm of change," and turning upheaval into advantage. The implementation guide then walks readers through the process of executing the action steps this leadership method needs throughout their organization in a practical, hands-on way. With both books, readers will learn that they can then rise, phoenix-like, from the ashes-stronger than ever.
