Publisher's Synopsis
Applying Darwinian evolutionary theory to the branding process, the authors offer a new strategy for creating innovative products, building a successful brand, and achieving business success.
The Origin of Brands Discover the Natural Laws of Product Innovation and Business Survival
Hardback (31 Oct 2004)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780060570149 |
| Publisher: | HarperBusiness |
| Imprint: | HarperBusiness |
| Pub date: | 31 Oct 2004 |
| DEWEY: | 658.827 |
| DEWEY edition: | 22 |
| Number of pages: | 308 |
| Weight: | 460g |
| Height: | 210mm |
| Width: | 146mm |
| Spine width: | 19mm |
