The One-to-One Future

The One-to-One Future Building Business Relationships One Customer at a Time

Paperback (30 May 1996)

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Includes delivery to the United States

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Publisher's Synopsis

This book shows how to build lasting relationships with customers by tailoring services and products specifically for them. The authors give practical examples to explain how this strategy can give an advantage over competitors.

Book information

ISBN: 9780749914929
Publisher: Little, Brown
Imprint: Piatkus
Pub date:
DEWEY: 658.812
DEWEY edition: 20
Number of pages: 464
Weight: 503g
Height: 216mm
Width: 135mm