Publisher's Synopsis
Breaking Barriers: Caring for Melanin-Rich Skin in the Modern Era:
Is the Skin health arena truly a space where gender and age neutrality prevail, or do imbalances still persist? If you're a male or teen who has ever felt overlooked in the pursuit of genuine support for skin health, or a Skin Professional navigating uncertainties about client perceptions based on gender or age, you're not alone. Keep reading to uncover a transformative perspective.
Key Takeaways:
- $2.6 Billion Opportunity
- Recent studies reveal that addressing inequities in the Skin Health arena presents a $2.6 Billion opportunity for positive change. Delve into the top three skin health inequities: race, gender, and age. Are males, teenagers, and melanin-rich skin still the most underrepresented? Let's explore.
- Shifting Cultural Attitudes
- The reality is, cultural attitudes towards caring for the skin are evolving. This book serves as a user-friendly guide and resource to help you navigate and understand the changing landscape.
- Empowering the Male Skin Professional
- Discover the realities our cultures celebrate and the perceptions that still need to change concerning the male Skin Professional. Gain insights on how to pivot the treatment space for a more gender and age-neutral environment.
- Historic Contributions
- Explore the historic contributions of both black businessmen and businesswomen that have shaped the skincare industry today, shedding light on the trailblazers who paved the way for inclusivity.
- Top Concerns for Males and Teens
- Uncover the top skin concerns for males and teens with melanin-rich skin. Learn practical steps on how to address these concerns effectively.
- Cultural Intelligence and Skincare
- Understand whether men and teens genuinely care about skin health and learn effective communication strategies with Cultural Intelligence.
- Avoiding Common Mistakes
- Identify common mistakes in male and teen skincare and embrace a return to the basics for a foundation of healthy skin.
- Teen Skincare Guide
- Access a bonus "Teen Skin Guide" designed to empower teens for their best skin yet. Explore who teens really listen to for skincare advice and discover proactive steps parents can take.
In this third volume of The No Compromise Black Skin Care Guide series, gain a clearer picture of the changing realities that will empower a greater sense of belonging and confidence for some of the most under-cared-for skin in the industry: males, teens, and melanin-rich skin.
