Publisher's Synopsis
By the author of "Positioning", this text has been updated with new examples and Jack Trout's new perspectives on the "battle" for the consumer's mind.
The New Positioning The Latest on the World's #1 Business Strategy
(30 Sep 1995)
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Book information
| ISBN: | 9780070652910 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 30 Sep 1995 |
| DEWEY: | 659.111 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 173 |
| Weight: | 4800g |
| Height: | 229mm |
| Width: | 213mm |
| Spine width: | 20mm |
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