The New Corporate Activism

The New Corporate Activism Harnessing the Power of Grassroots Tactics for Your Organization

Book (31 Oct 1994)

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Publisher's Synopsis

This "how-to" public relations manual on building an effective corporate affairs programme also reports on the successful strategies (and mistakes) of leading companies. It focuses on global markets and how to effect change in legislation overseas.

Book information

ISBN: 9780070244313
Publisher: McGraw-Hill
Imprint: McGraw-Hill
Pub date:
DEWEY: 659.20973
DEWEY edition: 21
Language: English
Number of pages: 273
Weight: 6400g
Height: 229mm
Width: 157mm
Spine width: 25mm