Publisher's Synopsis
Naming expert Neil Taylor presents a practical but inspiring plan to help find the right name for your company, product or brand.
The Name of the Beast The Perilous Process of Naming Brands, Products and Companies
Paperback (15 Mar 2007)
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Includes delivery to the United States
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Book information
| ISBN: | 9781904879701 |
| Publisher: | Cyan |
| Imprint: | Cyan |
| Pub date: | 15 Mar 2007 |
| DEWEY: | 658.827 |
| DEWEY edition: | 22 |
| Number of pages: | 179 |
| Weight: | 314g |
| Height: | 234mm |
| Width: | 182mm |
| Spine width: | 15mm |
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