Paperback (29 Oct 1997)
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An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising;
| ISBN: | 9780205154142 |
| Publisher: | Allyn and Bacon |
| Imprint: | Allyn and Bacon |
| Pub date: | 29 Oct 1997 |
| DEWEY: | 302.23 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 558 |
| Weight: | 1016g |
| Height: | 254mm |
| Width: | 203mm |
| Spine width: | 24mm |
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