Paperback (19 Nov 1996)
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Includes delivery to the United States
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The Marketing of Services highlights the growing awareness of service companies that there is a distinction between service and manufacturing marketing. It offers the necessary practical skills, strategies and guidance to effectively market a service.
| ISBN: | 9780077090845 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education |
| Pub date: | 19 Nov 1996 |
| DEWEY: | 658.802 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 272 |
| Weight: | 400g |
| Height: | 229mm |
| Width: | 152mm |
