Publisher's Synopsis
Everything you′ll need to plan a company–wide Internet and World Wide Web presence
It′s become a matter of maintaining your competitive position in the global marketplace. You need to develop a solid Internet and Web presence now. But how do you go about defining a solution? The timely development of your corporate Web solution has become a priority.
The Internet Strategic Plan gives you all of the management tools you need for creating a strong Internet and Web presence. A blueprint for your strategic plan, this book guides you every step of the way in establishing your company′s place on the Internet and World Wide Web. You′ll get a set of proven, flexible, logical procedures to help you set up an appropriate Internet project plan to accommodate most businesses and organizations.
The Internet Strategic Plan also provides you with:
∗ Advice and pointers from companies who share their Internet/Web experiences in question–and–answer case studies
∗ Recommendations on how long each step should take, who should be involved, the options for completing the step, many of the hazards to avoid, and the ideal end result
∗ Insight and information about technical, cultural, and legal implications, different types of connectivity, and how to find consultants, Internet Service Providers, and Web site developers
∗ Straight talk on network and technical requirements, system design, and marketing and operations plans
