Publisher's Synopsis
For all organizations, working and competing in a worldwide market is a fact of everyday business life. In spite of a general acceptance of this "globalization", managing the problems and opportunities that it presents is something that senior executives and managers are trying to come to terms with.;"The Global Challenge" offers a comprehensive guide to the issues of international business - competition, global changes, vision, structure, strategy, organizational change and competencies required - presented in a simple, practical style. Incorporating research conducted among senior executives, the authors address problems in management structures, human resources and culture that are central to making a success of globalization.
