The Future of Men

The Future of Men

Hardback (26 Aug 2005)

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Publisher's Synopsis

Men are no longer a predictable market; their desires have evolved because of the shift in the balance of power between the genders and change in definitions of masculinity and femininity. What this means for business and culture is nothing short of a gigantic gender tidal wave. This is a revealing exploration of that market in flux.

Book information

ISBN: 9781403968821
Publisher: Palgrave Macmillan
Imprint: Palgrave Macmillan
Pub date:
DEWEY: 305.30112
DEWEY edition: 22
Number of pages: 256
Weight: 488g
Height: 242mm
Width: 164mm
Spine width: 22mm